Samsung Young Design Award

Posted on May 8, 2008
Filed Under design + products, shows + contests, schools |

The multinational company Samsung Electronics Italia is taking off for the second time with its competition aimed at students of Italian design schools, the Samsung Young Design Award.

Samsung Young Design Award

Milan, April 8th, 2008. Samsung Electronics Italia presents the second edition of the Samsung Young Design Award, a competition aimed at all Italian design students. After the success of the first edition in 2007, this afternoon the multinational company presented the schedule and activities at the De Carli room at Politecnico di Milano.

The 2008 edition of the competition began last March 15th with the opening of the first phase dedicated to the sign-up of students and to the presentation of their projects. In addition, the website dedicated to this initiative, www.samsungyoungdesignaward.com, was put online in order to allow interested youth to sign up and find all relative information on the competition. The first phase will end June 18th, at which point the finalists will be chosen, whose projects will be presented to the public at the big final event this fall.

Also this time around, the jury is composed of great and important figures of the design world. Back to judge the projects this year are: Richard Sapper, Industrial Designer, Michele De Lucchi, Industrial Designer, and Stefano Casciano, Design Editor. Accompanying them will be Alberto Meda, Industrial Designer and Ezio Manzini, Industrial Designer. Finally, there will be two other world famous jurors: Donald D. Powell, Interior Designer, and Fritz Frenkler, Designer.

This year, the theme of the SYDA competition as well as of the students’ projects is “Digital Solutions for a Sustainable Life”; this project regards all digital solutions that can be used to improve the quality between people and the space that surrounds them.

The presented projects can range from solutions for the end user to the field of Health, with the objective of creating environmentally-oriented solutions and that favor energy conservation. Among the evaluation criteria are:
-Innovation, aesthetic and ergonomic
-Interaction and usability for the user
-Respect for the environment
-Analysis of the context in which the product is used
-Quality of the visible materials and of contents

The launch of the second edition of the competition will be accompanied by a series of activities in the different Italian universities, involving promotion and several workshops open to the students to better explain the competition.
All information and news will be published on samsungyoungdesignaward.com

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